Business Successful Gambling
It’s true bluffing is an important aspect of poker, but it is only one part of the game, certainly no more important than playing your legitimate hands correctly. Though a player who never bluffs cannot expect to win as much money as someone who bluffs with the proper frequency, most average players tend to bluff too much, particularly in limit games.
When it costs an opponent only one more bet to see your hand, it is difficult to get away with a bluff, for with any kind of hand your opponent is usually getting sufficient pot odds to call your bet especially if he has seen you trying to bluff several times already. Thus, a person who bluffs with approximately the right frequency and also, of course, in a random way is a much better poker player and will win much more money in the long run than a person who virtually never bluffs or a person who bluffs too much.
The person who never bluffs will never get much action. The person who always bluffs will get all the action he wants until he runs out of money. But the person who bluffs correctly keeps his true holdings disguised and is constantly forcing his opponents into tough decisions, some of which are bound to be wrong.